Driven by instinct. Powered by science.
Boohma began as a desire to bring out-of-home into the modern world and turn it into a precise science of audience targeting.
After years of pouring over spreadsheets to get anything done in out-of-home, we knew there had to be a better way. We pulled together OOH media experts, software industry leaders and data scientists to create a new future for out-of-home.