Driven by instinct. Powered by science.


Boohma began as a desire to bring out-of-home into the modern world and turn it into a precise science of audience targeting.


After years of pouring over spreadsheets to get anything done in out-of-home, we knew there had to be a better way. We pulled together OOH media experts, software industry leaders and data scientists to create a new future for out-of-home.


That future is Boohma. Blending a software platform designed around location-based research, audience insights and amplified intelligence with data science solutions that provide smart planning at scale and results measurement, Boohma is pushing out-of-home forward.


Ben Billups
Founder & CEO
Muneer Mubashir
General Manager
Shawn Spooner
Chief Scientist