OOH planning software built with one goal — giving your message the best chance to connect to your audience.

The Industry’s First & Only Recommendation Engine

The AI-based heart of Boohma pulls together data from audience tracking, demographics, thousands of real media plans and more to find the OOH units that will reach your audience and drive results.

Everything You Need in a Map-Based Inventory

Go beyond lat-longs and see what’s really there. Get the size, location, street view and more in a single place. No tables, no map-plotting — just strategic planning where you see everything at once.

Plan Around POIs, Demographics and Trips

Know where your audience lives, works and plays. Cross-reference where they are and where they go with custom and searchable POIs to create strategically targeted OOH plans.