Boohma data scientists start by figuring out exactly where your audiences live, work and play — well beyond basic demographics to truly reach your audience.
We analyze massive amounts of data to paint an accurate picture of where your audience spends their time and where they’re most receptive.
Craft strategies around the places that matter to your audience
to reach them — and only them — for better ROI.
Real strategy has finally come to OOH. Advanced machine learning pulls millions of data points together and cross-references them with your targeting to recommend media that will resonate with your audience.
Our data scientists take this and quickly apply to markets across the country — giving you scientific precision at a massive scale.
Go beyond basic impressions. Within your integrated media campaign, our data scientists can measure the precise impact your out-of-home campaigns have on your customers — and your bottom line. Build campaign strategies, run campaigns, audit results, define, and repeat.
It’s an unprecedented level of precision.