Our amazing group of data scientists and media experts maximize out-of-home campaigns by layering audience insights with market research.
Find your audience
Boohma data scientists start by figuring out exactly where your audiences live, work and play — well beyond basic demographics to truly reach your audience.
Old Audience Search
- People who live around Chicago
Boohma Audience Search
- Male, age 18-24
- Chicago proper
- Household income $55,000+
- Loves fitness tracking, basketball, technology
Discover their daily journey
We analyze massive amounts of data to paint an accurate picture of where your audience spends their time and where they’re most receptive.
- Where they travel
- Where they stop
- Where they respond
Build around specific locations
Craft strategies around the places that matter to your audience
to reach them — and only them — for better ROI.
- Targeting baseball fans who are into fitness tracking?
We can track down the sports bars where they’re a regular.
- Looking for soccer moms who do yoga?
We’ll find their favorite Starbucks for morning lattes.
- Want to reach commuters with tech jobs?
We know when and where they’re stuck in traffic.
Bring it together — everywhere
Real strategy has finally come to OOH. Advanced machine learning pulls millions of data points together and cross-references them with your targeting to recommend media that will resonate with your audience.
Our data scientists take this and quickly apply to markets across the country — giving you scientific precision at a massive scale.
Measure results that matter to you
Go beyond basic impressions. Within your integrated media campaign, our data scientists can measure the precise impact your out-of-home campaigns have on your customers — and your bottom line. Build campaign strategies, run campaigns, audit results, define, and repeat.
It’s an unprecedented level of precision.